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Step 1: Identify Your Customer
This seems obvious for a business. But you might be surprised how many people know their customer, per se, but they aren’t using that qualitative data to clarify their message, or reach them with the right content.
Step 2: Study The Data
Data doesn’t lie. There are several data points we can look at to inform your growth strategy. Quantitative and qualitative data are invaluable here. And identify or re-calibrate your business metrics (KPI) based on the data.
Step 3: More Qualified Leads
From SEM & SEO to business development and account based marketing, there is not a one-size-fits-all approach. We use the data to inform the best lead channels for each business, no matter what the industry.

Bryan E. Robinson

Digital Marketing Consultant

Message from the Owner

Here’s the honest truth about Digital Marketing:

Businesses want more clients. That’s it. More clients = more options for the business owner to grow and scale. Marketing without this goal in mind makes no sense.

That doesn’t mean it’s easy. But once you’ve identified what will work, based on the data, it eliminates time wasted. Oftentimes, it can result in a strategy to leverage Google Ads as a lead channel. Or it could mean re-writing your website messaging to effectively reach your ideal customer.  Many businesses have several customer types. Some are not responsive to social, some are. Know your customer. Know your data. Grow.

For over 15 years, I have worked with local to Fortune 100 businesses. If you would like to talk about how to grow your online business, I would love to chat.

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